Blog: marketing

11 Mar 2014
A conversation the other day reminded me about when my old band was big in Japan. Well, medium-sized in Japan, anyway.
5 Mar 2014
In a lot of markets, it’s very difficult to distinguish between offerings. A lot of products and services are essentially the same. Hotels understand this - they're all basically the same. Who cares about the number of stars the hotel has? That probably just means they have a business centre with a fax machine.